FINLANDIA VODKA.

Like all alcoholic spirits, Finlandia vodka have their own trademark logo that has to promote their product in order for it to sell. 

Typography is perfect tool in which to represent the alcohol and its characteristics.

For example, a well matured red wine could be represented with a font that looks like an original hand crafted cut to show its sophistication.

However, the Finlandia vodka has chosen to represent its drink with a tall, capital serif font that suggests to me that it would be a sharp tasting spirit.
(not based on experience)  

The seal on the lid also ties in nicely with the main logo with its choice of blue and red colours. I think that it adds a bit of class to the bottle.