Wednesday, 29 October 2014

OBEY X LEVI'S.

The labels inside of our t-shirts provide us with lots of information such as the brand, size, where it was made and the washing instructions. 

For it to be easily visible when browsing through the items yet concealed when it is worn, the label is always on the back of the neck. 


As to not irritate the wearer, it must be small and concise. So does the type. The font must be designed in a way that it can be printed using sewing machines and so that they are readable on a small scale.    

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